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The right systems don't just save time. They compound.

I design AI-powered systems and automations that help startups and VCs scale without scaling headcount.

Trusted by teams at

Hustle Fund / On Deck / MasterCard / Fonterra

You've got the talent. Your systems are holding you back.

Your team spends more time copying data than closing deals

Your CRM, inbox, and spreadsheets don't talk to each other

You're growing faster than your processes can keep up

When someone leaves, their processes leave with them

You know AI could help, but who has time to figure it out?

Most bottlenecks aren't talent problems. They're operational ones. The work that drains your team is the work I automate.

I find the bottlenecks, build the systems, and give your team their time back.

How I help

Workflow & AI Automation

That thing your team does every week that takes 4 hours? I make it take zero. Custom automations and AI agents that run without you, so your people do the work that actually matters.

GTM Automation

Leads stop falling through the cracks. Your CRM stays clean. Follow-ups happen on time. I wire up your GTM stack so your pipeline runs itself.

Mini Apps & Internal Tools

Need a client portal? A reporting dashboard? A custom intake form? I build exactly what you need. No bloat. No six-month timeline. Shipped in days.

Knowledge Hubs

Your best processes shouldn't live in someone's head. I build knowledge systems that capture how your team actually works, so nothing walks out the door when people do.

VC & Startup Ops

Deal flow, portfolio updates, LP reporting. The operational backbone that lets lean teams punch above their weight. Built by someone who's done it at real funds.

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Community Automation

Applications, onboarding, member engagement. All handled. I build the systems that keep your community running while you focus on the relationships that make it valuable.

1:1 Executive AI Coaching

Private coaching for leaders who want to use AI in their actual work, not just talk about it. I build your AI operating system and keep you current without the noise.

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Tools & platforms I work with

Zapier (Gold Partner) Relay.app Airtable Attio Affinity ClickUp Claude Code n8n Notion Supabase Vercel Pipedrive Telegram Zapier (Gold Partner) Relay.app Airtable Attio Affinity ClickUp Claude Code n8n Notion Supabase Vercel Pipedrive Telegram

How it works

01

Discovery Call

A free 30-minute call to understand what's breaking and whether we're a good fit. No commitment required.

02

Audit

Your retainer kicks off with a full workflow audit. I map your systems and pinpoint exactly where time and money are leaking.

03

Build & Ship

I build solutions around your existing tools, test everything before it touches real data, and hand off documentation your team can use.

04

Optimize & Expand

Each month I refine what's live and tackle the next highest-impact opportunity. Most clients find new automations to add once they see what's possible.

Hey, I'm Janel.

I've spent over a decade building operational systems, from MasterCard and Fonterra, to managing programs at On Deck, to building automation solutions for VCs like Hustle Fund.

I'm also a builder. I ship custom tools, deploy AI agents, and automate workflows that used to require entire teams.

I started Traktion Labs because I kept seeing the same pattern: talented teams stuck doing manual work that machines should handle. The bottleneck was never talent. It was systems.

When you work with Traktion Labs, you work directly with me. No handoffs. No junior associates. Just years of cross-industry operational experience applied to your specific challenges.

Common questions

What tools do you work with? +
I'm tool-agnostic. I use whatever fits your existing stack. Common tools include Relay.app, Zapier, Airtable, Attio, Affinity, ClickUp, Pipedrive, Vercel, and Claude Code. If your team already uses tools they love, I build around them.
How is this different from hiring someone full-time? +
Hiring takes months and costs a full salary plus overhead. I bring years of cross-company pattern recognition, start delivering in days, and work on a project or retainer basis. You get deep expertise without the commitment or management overhead.
What does a typical engagement look like? +
Every engagement is a monthly retainer. We start with a free discovery call, and once you're in, the first thing I do is a full workflow audit to identify the biggest opportunities. From there, I build, ship, and optimize on a rolling basis. You get continuous progress, not a one-off project.
Do you work with non-technical teams? +
That's who I mostly work with. I handle the technical build; your team just uses the result. Everything ships with clear documentation so anyone on your team can operate the systems confidently.
What's the investment? +
It depends on scope and complexity. After our discovery call, I'll give you a clear proposal with transparent pricing. I work on monthly retainers so you always know what to expect. No surprise invoices.
Who do you typically work with? +
Founders of high-growth startups, VC partners running lean teams, and operations leaders at companies scaling faster than their processes can keep up. I've worked with teams from early-stage startups to companies like MasterCard and Fonterra.
What makes Traktion Labs different? +
I bring a holistic approach. My background spans product, strategy, marketing, and growth across corporates, startups, and VCs. I'm not just an automation implementer. I understand the business context behind the workflows, so the solutions I build actually solve the real problem, not just the surface-level symptoms.
How quickly can I see results? +
Most clients see their first automations live within 2-4 weeks. Quick wins often come even sooner during the audit phase when I spot immediate fixes. Our clients often tell me: "I wish I had set these up sooner but I didn't know this could be done."

Ready to build systems that work as hard as your team?

Tell me what's eating your team's time. I'll tell you what I'd automate first and whether working together makes sense.

Book a Free Discovery Call

Free · No commitment · 30 minutes